A stunning website is useless if people can’t find it. SEO (Search Engine Optimization) is essential for ensuring your site appears on search engines like Google, driving organic traffic. In fact, organic search drives 53% of all website traffic, according to BrightEdge. But SEO takes time, which is why Google Ads and paid campaigns can offer the instant visibility your business needs. Studies show that businesses earn $2 for every $1 spent on Google Ads (Google Economic Impact).
So how can you maximize your website’s potential? It’s a combination of SEO and Google Ads. Let’s break down how SEO works.
The Four Pillars of SEO:
1 On-Page SEO:
This focuses on optimizing the content and structure of your website. Key components include using relevant keywords, creating valuable content, and optimizing title tags, meta descriptions, and headings. It’s about making your website’s content search-engine friendly while delivering value to users.
2 Off-Page SEO (Backlinks):
Backlinks are links from other websites that point to your content. They serve as a vote of confidence in the quality of your website. According to Backlinko, websites with high-quality backlinks rank higher in Google search results. Building strong relationships with other authoritative sites and generating quality backlinks is essential for increasing your site’s domain authority.
3 Technical SEO:
This involves optimizing the backend of your website to improve site speed, mobile responsiveness, and crawlability by search engines. A fast, mobile-friendly site with a clear URL structure and minimal technical errors improves your chances of ranking well. Google’s Core Web Vitals are a key focus here, ensuring an optimal user experience.
4 Local SEO:
If you’re a local business, local SEO ensures your website appears when users search for services near them. Claiming and optimizing your Google My Business profile, gathering local reviews, and optimizing for local keywords can increase visibility in Google Maps and local search results.
Combining a strong SEO strategy with Google Ads can increase traffic, attract new customers, and ultimately boost revenue. SEO brings long-term organic growth, while ads help drive immediate results. Together, they form a powerful digital marketing strategy for any business looking to expand its reach. This is where Velocify Digital can help you achieve both short-term and long-term growth. Get in touch now to find out how on +61 403 070 311.
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